12/13/2023 0 Comments Mi undies![]() ![]() Simultaneously, a segment-typing algorithm was applied to tag both new and existing customers with their segment designation, which then systematically enabled targeted product testing, messaging and digital touchpoint executions. MeUndies brings together sustainable fabric and amazing design to make the ultimate softer-than-soft, feel good undies and apparel. Across the organization, the target persona became a focal point in all strategic, technical and metrics-driven conversations. Once the segments and targeting strategy were identified, Prophet worked alongside MeUndies to kick off a cross-functional committee to implement the insights across the brand & marketing strategy, growth/channel strategy, retention, UX/UI, product and analytics teams. Prophet also discovered important findings on how to avoid alienating the existing loyal customer base. Through this process, we uncovered key insights about which target segments presented the largest growth potential and the best fit to the brand’s unique DNA. Prophet worked with the cross-functional leadership team at MeUndies to develop a holistic profile of the consumer segments in MeUndies’ addressable market across the U.S. ![]()
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